Client

Tai Chen Coorporation
Project

Chaiana Fine tea packaging

Experience finest tea blends

Chaiana is a new brand of tea on the European market. Specially chosen finest tea ingredients are intended for those who want a supreme tea flavours and experience.

Product was to be positioned in higher tea class, so our job was to propose a name and a package solution that would be sophisticated and elegant, yet different from others packed in tins.

We have created a special magnet opening box that reveals 20 tea bags in fine matte package.

Simple refined logotype solution combined with watercolour styled illustrations of ingredients make the package look clear yet appealing and tasty. The package with added value, one everyone would like to keep after use.

Tasks

Brand identity
Packaging
Illustrations
Copywriting

Parent
current